Creative Press
Logo Design
Illustrator | Logo | Layout | Typography
I was tasked with creating a logo for a book publishing company called Creative Press. One of the main goals that the press was looking for was to create a logo that would represent their newest chapter in their journey while still maintaining a professional look to it. Another important part in this design was to create something that could stand out from other publishers and contain a visual impact. That is why I came up with a key for the logo and used a serif typeface.
Behind The Design
I first came up with the idea of using a key for the logo because it matched with the themes that they described in their project brief. Themes such as : open doors, moving forward, and unlocking new opportunities. In order for the logo to stand out and have that professional look to it I decided to make the key into a skeleton key.
